Nestlé introduces plant-based egg and shrimp as vegan demand grows

Avocado, cucumber and shrimp on top of each other
Vegan shrimp, avocado, cucumber salad, photo: Igor Ploskin via Canva

The Swiss food multinational Nestlé is launching plant-based alternatives for egg and shrimp, the company announced on Wednesday.

The egg substitute called vEGGie contains soy protein and omega-3 fatty acids. The vegan shrimp Vrimp is made of seaweed and peas.

“We want to be as close as possible to the animal-based version because then it’s much easier for people to switch to these types of products,” Stefan Palzer, chief technology officer at Nestlé, told Reuters.

Nestlé owns big food and drink brands like Häagen-Dazs, Nesquick, Nescafé, Maggi, Hot Pockets, Perrier and KitKat. They also own pet food products like Felix, Friskies and Purina.

They’ve already launched other vegan products like plant-based burgers and, recently, the vegan KitKat. Chief Executive Mark Schneider said the company’s vegan products saw double-digit sales growth.

“It’s also not limited to one particular age group or one particular demographic group,” Schneider told reporters in London. “This [plant-based products] is really getting mainstream and broad-based.”

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