The Dutch meat company Vion will turn their slaughterhouse in Leeuwarden into a plant-based production site. They’re making this decision based on the growing demand for meat substitutes.
They’re seeing a growing market for meat alternatives the past few years, especially in the Netherlands and Germany. According to them, this is mainly the result of the eating habits of so-called flexitarians, who regularly buy these products.
The Vion site in Leeuwarden was built in 2017 and is currently operating as a beef facility. It will be adjusted to become suitable for plant-based production. From next spring, only vegetarian schnitzels and sausages will roll off the line.
The company will keep selling meat from other slaughterhouses. Their strategy is based on market demand, so they supply meat and meat alternatives.
Other meat companies in Holland have also decided to work (partially) vegetarian because of the growing demand for plant-based options.