I used to love big brands like Chanel, Dior and Shiseido. But I don’t anymore. I find it hard to accept that they want to make us prettier by harming animals. So I’m looking for new brands. Brands that don’t feel the need to harm bunnies and other animals.
A cruelty free beauty product is one that does not contain any animal product or by-product and is not tested on animals. I think it’s important to support these brands that are trying to make us look good but also show us that hurting animals is not necessary at all in 2019.
Pacifica
I can’t wait for this brand to start shipping to Holland. I went crazy on their website (so many nice products I would love to try) but realised when I wanted to pay that they don’t ship to my country. Let’s hope they’ll go international soon. But for now you guys in the United States and Canada are lucky 🙂
Emani
A brand from the United States. I was able to order their foundation from a Dutch website and loved it. Their full collection so far is only available in the United States.
INIKA
This award winning company from Australia has organic cruelty free make up and vegan brushes. Their make up is made of natural ingredients like jojoba, lavender and macadamia oil.
AXIOLOGY
Their lipsticks are made of avocado, castor seeds, orange, elderberry, coconut, candelilla, grapes and vitamin e oil. They use mineral powder to color their lipsticks. The founder Erick Rodriguez is an animal lover from California.
ELATE Clean Cosmetics
They have everything for your eyes, face and lips in beautiful packaging. A beautiful quote from their founder Melodie Reynolds from Canada: “Putting on mascara, isn’t going to change the world. But, it may change your perception of yourself, just a little, so you can.”
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